This is a guest post from Advanced Image Direct detailing their encounter with a patent troll.
My company, Advance Image Direct, is a direct mail company. We are required by the United States Post Office (USPS) to include "intelligent mail barcodes" (IMB) on the mail we produce. The IMB is the barcode below the recipient address on postal mail. It contains the mail recipient's address, zip code, and the mailer ID—information the post office needs for delivering mail efficiently and tracking purposes.